Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)

Telecommunications Policy

Volumn 37, Issue 10, 2013, Pages 915-929

  Nikou, Shahrokh ^a   Mezei, József ^a  

^a ÅBO AKADEMI UNIVERSITY   (Finland)

Author keywords

Adoption factors; Analytic Hierarchy Process; Mobile service categories; Mobile services; Service adoption

Indexed keywords

ADOPTION FACTORS; ANALYTIC HIERARCHY PROCESS (AHP); CONSUMERS' PREFERENCES; MOBILE COMMUNICATION SERVICES; MOBILE NETWORK OPERATORS; MOBILE SERVICE; SERVICE ADOPTION; TECHNOLOGICAL INNOVATION;

ANALYTIC HIERARCHY PROCESS;

HIERARCHICAL SYSTEMS;

EID: 84886718222     PISSN: 03085961     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.telpol.2012.09.007     Document Type: Article

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