Facilitators and benefits of using Mobile Entertainment Services

International Journal of Mobile Communications

Volumn 9, Issue 5, 2011, Pages 458-476

  Shih, Ying Wei ^a  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

Diffusion of innovation theory; DOI; MES; Mobile communication; Mobile entertainment services; Mobile industry; Mobile value added services; Outcome benefits; Process facilitators; Theory of planned behaviour; TPB

Indexed keywords

DIFFUSION OF INNOVATION THEORY; DOI; MES; MOBILE COMMUNICATIONS; MOBILE ENTERTAINMENTS; MOBILE INDUSTRY; OUTCOME BENEFITS; PROCESS FACILITATORS; THEORY OF PLANNED BEHAVIOUR; TPB; VALUE ADDED SERVICE;

BEHAVIORAL RESEARCH; CONTROLLABILITY;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 80052720398     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2011.042454     Document Type: Article

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