Selection of mobile value-added services for system operators using fuzzy synthetic evaluation

Expert Systems with Applications

Volumn 30, Issue 4, 2006, Pages 612-620

  Kuo, Ying Feng ^a   Chen, Pang Cheng ^b  

^a NATIONAL UNIVERSITY OF KAOHSIUNG   (Taiwan)

^b SHU TE UNIVERSITY   (Taiwan)

Author keywords

Analytic hierarchy process (AHP); Fuzzy synthetic evaluation; Mobile commerce; Mobile value added service

Indexed keywords

CUSTOMER SATISFACTION; FUZZY SETS; GROWTH (MATERIALS); MARKETING; USER INTERFACES;

ANALYTIC HIERARCHY PROCESS (AHP); FUZZY SYNTHETIC EVALUATION; MOBILE COMMERCE; MOBILE VALUE-ADDED SERVICE;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 33144489208     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2005.07.007     Document Type: Article

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