Analytic Hierarchy Process (AHP) approach for selecting mobile service category: (Consumers' preferences)

Proceedings - 2011 10th International Conference on Mobile Business, ICMB 2011

Volumn , Issue , 2011, Pages 119-128

  Nikou, Shahrokh ^a   Mezei, Jozsef ^a   Bouwman, Harry ^b,c  

^a TURKU CENTRE FOR COMPUTER SCIENCE   (Finland)

^b DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^c ÅBO AKADEMI UNIVERSITY   (Finland)

Author keywords

AHP; Communication; Entertainment; Information; Mobile service category; Transaction; Web 2.0 services

Indexed keywords

AHP; ENTERTAINMENT; INFORMATION; MOBILE SERVICE; TRANSACTION; WEB 2.0;

ANALYTIC HIERARCHY PROCESS; INFORMATION TECHNOLOGY; INNOVATION; USER INTERFACES;

HIERARCHICAL SYSTEMS;

EID: 80455130997     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2011.29     Document Type: Conference Paper

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