Supply and demand chain management: The effect of adding services to product offerings

Supply Chain Management

Volumn 18, Issue 6, 2013, Pages 618-629

  Bustinza, Oscar F ^a   Parry, Glenn C ^b   Vendrell Herrero, Ferran ^c  

^a UNIVERSITY OF GRANADA   (Spain)

^b UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^c UNIVERSITAT POLITÈCNICA DE CATALUNYA   (Spain)

Author keywords

Customer linking; Demand management; Servitization; Supply chain management; United Kingdom

Indexed keywords

EID: 84886072451     PISSN: 13598546     EISSN: None     Source Type: Journal    
DOI: 10.1108/SCM-05-2013-0149     Document Type: Article

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