Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition

Strategic Management Journal

Volumn 27, Issue 2, 2006, Pages 101-129

  DeSarbo, Wayne S ^a   Grewal, Rajdeep ^a   Wind, Jerry ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Asymmetric competition; Competitive market structure; Competitive strategy; Multidimensional scaling

Indexed keywords

AUTOMOTIVE INDUSTRY; COMPETITIVE INTELLIGENCE; CUSTOMER SATISFACTION; DECISION MAKING; MANAGEMENT;

ASYMMETRIC COMPETITION; COMPETITIVE MARKET STRUCTURE; COMPETITIVE STRATEGY; MULTIDIMENSIONAL SCALING;

MARKETING;

EID: 31844436890     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.505     Document Type: Review

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