Demand Chain Management: Factors Enhancing Market Responsiveness Capabilities

Journal of Marketing Channels

Volumn 19, Issue 2, 2012, Pages 101-119

  Agrawal, Durgesh Kumar ^a  

^a INDIAN INSTITUTE OF MANAGEMENT SHILLONG   (India)

Author keywords

capitalizing on distribution; demand chain management; demand driven business strategy; leveraging information technology; market responsiveness; real time information flow; superior logistics services

Indexed keywords

EID: 84859778696     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/1046669X.2012.667760     Document Type: Article

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