A patron, a referral and why in Macau casinos-The case of mainland Chinese gamblers

International Journal of Hospitality Management

Volumn 36, Issue , 2014, Pages 167-175

  Zeng, Zhong Lu ^a   Prentice, Catherine ^b  

^a MACAO POLYTECHNIC INSTITUTE   (Macao)

^b SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Attitudinal loyalty; Behavioural loyalty; Casino service quality; Chinese gamblers; Loyalty programme; Macau casinos; Membership

Indexed keywords

EID: 84885121785     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.09.001     Document Type: Article

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