To gamble or not? Perceptions of macau among mainland Chinese and Hong Kong visitors

International Journal of Tourism Research

Volumn 16, Issue 2, 2014, Pages 105-112

  Zeng, Zhonglu ^a   Prentice, Catherine ^b   King, Brian Edward ^c  

^a MACAO POLYTECHNIC INSTITUTE   (Macao)

^b SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^c VICTORIA UNIVERSITY   (Australia)

Author keywords

Adaptation theory; Casinos; Customer acquisition and retention; Macau; Market segmentation; Visitor profile

Indexed keywords

GAMBLING; PERCEPTION; TOURISM MARKET; TOURIST BEHAVIOR; TOURIST DESTINATION;

CHINA; HONG KONG; MACAU;

EID: 84895748953     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.1902     Document Type: Article

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