Casino Service Quality, Tiered Customer Segments, and Casino Player Retention

Services Marketing Quarterly

Volumn 33, Issue 4, 2012, Pages 277-291

  Prentice, Catherine ^a   King, Brian E M ^b   Ohtsuka, Keis ^b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^b VICTORIA UNIVERSITY   (Australia)

Author keywords

casino player segmentation; casinos; customer retention; customer tier system; service quality

Indexed keywords

EID: 84867272221     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332969.2012.714700     Document Type: Article

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