Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus

Journal of Consumer Psychology

Volumn 23, Issue 4, 2013, Pages 451-463

  Gomez, Pierrick ^a,b   Borges, Adilson ^a   Pechmann, Cornelia ^c  

^a NEOMA BUSINESS SCHOOL   (France)

^b UNIVERSITÉ PARIS DAUPHINE   (France)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Health behavior; Measurement scale; Motivation; Regulatory focus

Indexed keywords

EID: 84884160916     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2013.02.001     Document Type: Article

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