Regulatory focus, regulatory fit, and the search and consideration of choice alternatives

Journal of Consumer Research

Volumn 37, Issue 4, 2010, Pages 626-640

  Pham, Michel Tuan ^a   Chang, Hannah H ^b  

^a Och Spine at New York Presbyterian Hospitals   (United States)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78649966296     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/655668     Document Type: Article

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