A dual-system framework to understand preference construction processes in choice

Journal of Consumer Psychology

Volumn 23, Issue 4, 2013, Pages 528-542

  Dhar, Ravi ^a   Gorlin, Margarita ^a  

^a YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

Choice; Context effects; Dual system; Dual process; Preference construction

Indexed keywords

EID: 84884132192     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2013.02.002     Document Type: Article

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