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Data Mining Techniques in CRM: Inside Customer Segmentation
Volumn , Issue , 2010, Pages
Data Mining Techniques in CRM: Inside Customer Segmentation
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EID: 84891584211     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9780470685815     Document Type: Book
Times cited : (159)
References (20)
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    • Wiley Computer
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    • Berry, M.J.A.1    Linoff, G.S.2
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    • Fernandez, George. Data Mining Using SAS Applications. Boca Raton: Chapman & Hall/CRC, 2003.
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    • Fernandez, G.1
  • 5
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    • Mining Your Own Business in Banking Using DB2 Intelligent Miner for Data (IBM Redbooks)
    • IBM Redbooks, IBM
    • IBM Redbooks. Mining Your Own Business in Banking Using DB2 Intelligent Miner for Data (IBM Redbooks). IBM, 2001. http://www.redbooks.ibm.com/.
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  • 6
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    • Mining Your Own Business in Retail Using DB2 Intelligent Miner for Data
    • IBM Redbooks, IBM
    • IBM Redbooks. Mining Your Own Business in Retail Using DB2 Intelligent Miner for Data. IBM, 2001. http://www.redbooks.ibm.com/.
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  • 7
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    • Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data (IBM Redbooks)
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    • IBM Redbooks. Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data (IBM Redbooks). IBM, 2001. http://www.redbooks.ibm.com/.
    • (2001)
  • 8
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    • The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition)
    • New York: Wiley
    • Kimball, Ralph, and Margy Ross. The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition). New York: Wiley, 2002.
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    • Kimball, R.1    Ross, M.2
  • 9
    • 0003902676 scopus 로고    scopus 로고
    • Marketing Management (12th Edition) (Marketing Management)
    • Upper Saddle River: Prentice Hall
    • Kotler, Philip, and Kevin Lane Keller. Marketing Management (12th Edition) (Marketing Management). Upper Saddle River: Prentice Hall, 2005.
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    • Kotler, P.1    Keller, K.L.2
  • 10
    • 84983721794 scopus 로고    scopus 로고
    • Discovering Knowledge inData: An Introduction to Data Mining
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    • Larose,Daniel T. Discovering Knowledge inData: An Introduction to Data Mining. Hoboken, N.J: Wiley-Interscience, 2005.
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    • Larose, D.T.1
  • 11
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    • Data Analysis Using SQL and Excel
    • New York: Wiley
    • Linoff, Gordon S. Data Analysis Using SQL and Excel. New York: Wiley, 2007.
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    • Linoff, G.S.1
  • 12
    • 70350646690 scopus 로고    scopus 로고
    • Data Mining Using SAS Enterprise Miner
    • Hoboken, N.J: John Wiley
    • Matignon, Randall. Data Mining Using SAS Enterprise Miner. Hoboken, N.J: John Wiley, 2007.
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  • 13
    • 84885708772 scopus 로고    scopus 로고
    • Advanced Data Mining Techniques
    • Berlin Heidelberg: Springer-Verlag
    • Olson, David, and Dursun Delen. Advanced Data Mining Techniques. Berlin Heidelberg: Springer-Verlag, 2008.
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  • 14
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    • Customer Relationship Management
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    • PASW Modeler 13 Modeling Nodes. SPSS Inc
    • PASW Modeler 13 Modeling Nodes. SPSS Inc, 2009. http://www.spss.com.
    • (2009)
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    • Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
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    • Rud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. New York: Wiley, 2001.
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  • 20
    • 33745798929 scopus 로고    scopus 로고
    • Data Mining with SQL Server 2005
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    • Tang, ZhaoHui, and Jamie MacLennan. Data Mining with SQL Server 2005. New York: Wiley, 2005.
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    • Tang, Z.1    MacLennan, J.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.