Mining changes in customer behavior in retail marketing

Expert Systems with Applications

Volumn 28, Issue 4, 2005, Pages 773-781

  Chen, Mu Chen ^a   Chiu, Ai Lun ^b   Chang, Hsu Hwa ^c  

^a NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b SAS Taiwan   (Taiwan)

^c NATIONAL TAIPEI UNIVERSITY OF BUSINESS   (Taiwan)

Author keywords

Association rules; Change patterns; Customer behavior; Data mining; Retailing

Indexed keywords

ALGORITHMS; CLASSIFICATION (OF INFORMATION); CUSTOMER SATISFACTION; DATABASE SYSTEMS; DECISION MAKING; MANAGERS; MARKETING; PRODUCT DEVELOPMENT; RETAIL STORES;

ASSOCIATION RULES; CHANGE PATTERNS; CUSTOMER BEHAVIOR; RETAILING;

DATA MINING;

EID: 17844377335     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2004.12.033     Document Type: Article

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