Mobile marketing evolution: Systematic literature review on multi-channel communication and multi-characteristics campaign

Proceedings - IEEE International Enterprise Distributed Object Computing Workshop, EDOC

Volumn , Issue , 2009, Pages 157-165

  Huang, Raymond Yiwen ^a   Symonds, Judith ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Component; Mobile generation; Mobile marketing evolution; Multichannel campaign; Systematic literature review

Indexed keywords

ACADEMIC JOURNAL; CURRENT TRENDS; HANDHELDS; MARKETING CAMPAIGN; MARKETING MESSAGE; MARKETING OPERATIONS; META-ANALYSIS; MOBILE MARKETING; MOBILE SERVICE; MOBILE TECHNOLOGY; MULTI-CHANNEL; MULTICHANNEL COMMUNICATION; ROADMAP; SYSTEMATIC LITERATURE REVIEW;

COMPUTER SCIENCE; MARKETING; TECHNICAL PRESENTATIONS; TECHNOLOGICAL FORECASTING; TELECOMMUNICATION EQUIPMENT;

WIRELESS NETWORKS;

EID: 72849109344     PISSN: 15417719     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/EDOCW.2009.5332001     Document Type: Conference Paper

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