Marketing metrics for B2B firms

Handbook of Business-to-Business Marketing

Volumn , Issue , 2012, Pages 715-730

  Srinivasan, Raji ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881840889     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781002445.00051     Document Type: Chapter

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