Understanding individuals' switching of eservice: An empirical study of social network games switching intentions in china

Lecture Notes in Business Information Processing

Volumn 155 LNBIP, Issue , 2013, Pages 85-96

  Xu, Xiaoyu ^a   Li, Hongxiu ^a   Heikkilä, Jukka ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

eService; social network game; switching cost; switching intention

Indexed keywords

ELECTRONIC COMMERCE; MOORING; POPULATION STATISTICS; SOCIAL NETWORKING (ONLINE);

ALTERNATIVE ATTRACTIVENESS; E-SERVICES; INDEPENDENT VARIABLES; PERCEIVED ENJOYMENT; SOCIAL NETWORK GAMES; SWITCHING BEHAVIORS; SWITCHING COSTS; SWITCHING INTENTIONS;

SWITCHING;

EID: 84881180839     PISSN: 18651348     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-39808-7_8     Document Type: Conference Paper

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