'Migrating to a new virtual world': Exploring MMORPG switching through human migration theory

Computers in Human Behavior

Volumn 27, Issue 5, 2011, Pages 1892-1903

  Hou, Avus C Y ^a   Chern, Ching Chin ^b   Chen, Houn Gee ^b   Chen, Yu Chen ^c  

^a KUN SHAN UNIVERSITY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^c SOOCHOW UNIVERSITY   (Taiwan)

Author keywords

Migration; Online gaming; Push Pull Mooring model; Switching intention

Indexed keywords

BEHAVIOR-BASED; HUMAN MIGRATION; MIGRATION; ON-LINE GAMES; ON-LINE GAMING; PULL EFFECT; PUSH EFFECT; PUSH-PULL-MOORING MODEL; STRUCTURAL EQUATION MODELING TECHNIQUES; SWITCHING INTENTION; SWITCHING INTENTIONS; VIRTUAL WORLDS;

BEHAVIORAL RESEARCH; MOORING; ONLINE SYSTEMS; VIRTUAL REALITY;

SWITCHING;

EID: 79960235125     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.04.013     Document Type: Conference Paper

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