Pricing of national brands versus store brands: Market power components, findings and research opportunities

Handbook of Pricing Research in Marketing

Volumn , Issue , 2009, Pages 258-282

  Pauwels, Koen ^a   Srinivasan, Shuba ^b  

^a OZYEGIN UNIVERSITY   (Turkey)

^b BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84880930605     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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