The asymmetric effect of discount retraction on subsequent choice

Journal of Consumer Research

Volumn 31, Issue 3, 2004, Pages 652-657

  Wathieu, Luc ^a   Muthukrishnan, A V ^b   Bronnenberg, Bart J ^c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12844273799     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/425100     Document Type: Article

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