Will the frog change into a prince? Predicting future customer profitability

International Journal of Research in Marketing

Volumn 28, Issue 4, 2011, Pages 281-294

  Rust, Roland T ^a   Kumar, V ^b   Venkatesan, Rajkumar ^c  

^a UNIVERSITY OF MARYLAND   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Business to business marketing; Customer lifetime value; Customer relationship management; Dynamic customer profitability; Efficient marketing; Simulation model

Indexed keywords

EID: 81255187856     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2011.05.003     Document Type: Article

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