Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education

Journal of Marketing Education

Volumn 35, Issue 2, 2013, Pages 168-180

  Bascoul, Ganaël ^a   Schmitt, Julien ^b   Rasolofoarison, Dina ^b   Chamberlain, Laura ^b   Lee, Nick ^b  

^a Quantis International ^*  (France)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

experiential learning; marketing education; serious game; sustainability

Indexed keywords

EID: 84880464895     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475313491497     Document Type: Article

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