Integrating sustainability into the marketing curriculum: Learning activities that facilitate sustainable marketing practices

Journal of Marketing Education

Volumn 32, Issue 2, 2010, Pages 140-154

  Borin, Norm ^a   Metcalf, Lynn ^a  

^a CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

Author keywords

Curriculum; Ecological; Environmental; Green; Sustainability

Indexed keywords

EID: 77954587820     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309360156     Document Type: Article

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