Learning Why We Buy: An Experiential Project for the Consumer Behavior Course

Journal of Marketing Education

Volumn 34, Issue 2, 2012, Pages 140-155

  Morgan, Felicia N ^a   McCabe, Deborah Brown ^b  

^a UNIVERSITY OF WEST FLORIDA   (United States)

^b Menlo College   (United States)

Author keywords

Bloom's taxonomy; consumer behavior; deep learning; experiential pedagogy; retail audit; shopping behavior; team project

Indexed keywords

EID: 84864813398     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475312450387     Document Type: Article

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