An integrative experiential learning project in the undergraduate branding course: Creating a marketing department brochure

Journal of Marketing Education

Volumn 32, Issue 2, 2010, Pages 116-127

  Craciun, Georgiana ^a   Corrigan, Hope Bober ^a  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

Branding course; Curriculum integration; Experiential learning; Integrative team project; Selective approach

Indexed keywords

EID: 77954581665     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309344808     Document Type: Article

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