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Volumn 56, Issue 3, 2013, Pages 659-682

Mitigating principal-agent problems in base-of-the-pyramid markets: An identity spillover perspective

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EID: 84880280843     PISSN: 00014273     EISSN: None     Source Type: Journal    
DOI: 10.5465/amj.2011.0336     Document Type: Article
Times cited : (77)

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