Consumer response to corporate irresponsible behavior: Moral emotions and virtues

Journal of Business Research

Volumn 66, Issue 10, 2013, Pages 1814-1821

  Grappi, Silvia ^a   Romani, Simona ^b   Bagozzi, Richard P ^c  

^a UNIVERSITY OF MODENA AND REGGIO EMILIA   (Italy)

^b LUISS UNIVERSITY   (Italy)

^c UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Corporate social responsibility; Moral emotions; Negative word of mouth; Other regarding virtues; Protest behaviors

Indexed keywords

EID: 84878660961     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.02.002     Document Type: Article

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