An evaluation of strategic responses to consumer boycotts

Journal of Business Research

Volumn 62, Issue 2, 2009, Pages 248-259

  Yuksel, Ulku ^a   Mryteza, Victoria ^a  

^a UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Anti consumption; Boycott; Forgoing or withholding consumption; Negative publicity and strategic marketing strategies

Indexed keywords

EID: 58149181865     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.01.032     Document Type: Article

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