CSR communication strategies for organizational legitimacy in social media

Corporate Communications

Volumn 18, Issue 2, 2013, Pages 228-248

  Colleoni, Elanor ^a  

^a Copenhagen Business School ^*  (Denmark)

Author keywords

Communication strategies; Communications; Corporate social responsibility; Organizational legitimacy; Sentiment analysis; Social media; Social responsibility; Topic analysis

Indexed keywords

EID: 84878260005     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563281311319508     Document Type: Article

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