Benchmarking new product performance: Results of the best practices study

European Management Journal

Volumn 16, Issue 1, 1998, Pages 1-17

  Cooper, Robert ^a  

^a MCMASTER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031993519     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(97)00069-8     Document Type: Article

References (24)

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