Advancing hermeneutic research for interpreting interfirm new product development

Journal of Business and Industrial Marketing

Volumn 20, Issue 7, 2005, Pages 364-379

  Woodside, Arch G ^a   Pattinson, Hugh M ^b   Miller, Kenneth E ^b  

^a BOSTON COLLEGE   (United States)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Decision making; Product development

Indexed keywords

EID: 27844554380     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510628605     Document Type: Article

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