Decision system analysis of advertising agency decisions

Qualitative Market Research

Volumn 12, Issue 2, 2009, Pages 153-170

  Na, WoonBong ^a   Marshall, Roger ^b   Woodside, Arch G ^c  

^a Kyung Hee University   (South Korea)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^c BOSTON COLLEGE   (United States)

Author keywords

Advertising agencies; Decision making; Decision theory; Protocols; Systems analysis

Indexed keywords

EID: 70049112139     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750910948761     Document Type: Article

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