Intuitive managerial thinking; The use of mental simulations in the industrial marketing context

Industrial Marketing Management

Volumn 39, Issue 3, 2010, Pages 425-436

  Vanharanta, Markus ^a   Easton, Geoff ^a  

^a Lancaster University   (United Kingdom)

Author keywords

Cognition; Industrial network; Intuitive thinking; Marketing; Mental simulation; Naturalistic decision making; Recognition primed decision making; Story building

Indexed keywords

EID: 77951257210     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.08.012     Document Type: Article

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