Chapter 8: Enacted internal branding: Theory, practice, and an experiential learning case study of an Austrian B2B company

Advances in Business Marketing and Purchasing

Volumn 15, Issue , 2009, Pages 389-428

  von Wallpach, Sylvia ^a   Woodside, Arch G ^a  

^a NONE

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EID: 73449109905     PISSN: 10690964     EISSN: None     Source Type: Book Series    
DOI: 10.1108/s1069-0964(2009)0000015012     Document Type: Article

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