Content vs. advertising: The impact of competition on media firm strategy

Marketing Science

Volumn 28, Issue 1, 2009, Pages 20-35

  Godes, David ^a   Ofek, Elie ^a   Sarvary, Miklos ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b INSEAD   (France)

Author keywords

Advertising; Competitive strategy; Game theory; Media; Two sided markets

Indexed keywords

EID: 67449116848     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0390     Document Type: Article

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