Predicting adoption probabilities in social networks

Information Systems Research

Volumn 24, Issue 1, 2013, Pages 128-145

  Fang, Xiao ^a   Hu, Paul Jen Hwa ^a   Li, Zhepeng Lionel ^a   Tsai, Weiyu ^a  

^a UNIVERSITY OF UTAH   (United States)

Author keywords

Adoption probability; Bayesian learning; Confounding factor; Entity similarity; Social influence; Social network; Structural equivalence

Indexed keywords

FORECASTING; MARKETING; MAXIMUM PRINCIPLE; PROBABILITY; SOCIAL NETWORKING (ONLINE);

BAYESIAN LEARNING; CONFOUNDING FACTOR; ENTITY SIMILARITIES; SOCIAL INFLUENCE; STRUCTURAL EQUIVALENCE;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84877649558     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1120.0461     Document Type: Article

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