Portfolio dynamics and alliance termination: The contingent role of resource dissimilarity

Journal of Marketing

Volumn 77, Issue 3, 2013, Pages 15-32

  Cui, Anna S ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Alliance portfolio; Alliance termination; Interfirm partnerships; Joint ventures; Resource dissimilarity

Indexed keywords

EID: 84877261645     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0164     Document Type: Article

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