Why are so many goods priced to end in nine? and why this practice hurts the producers

Economics Letters

Volumn 54, Issue 1, 1997, Pages 41-44

  Basu, Kaushik ^a  

^a Department of Obstetrics Gynecology   (United States)

Author keywords

Consumer rationality; Marketing; Price perception; Pricing

Indexed keywords

EID: 0031287021     PISSN: 01651765     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0165-1765(97)00009-8     Document Type: Article

References (5)

1. Ginzberg, E., 1936, Customary prices, American Economic Review 26, 296.
2. Monroe, K.B., 1990, Pricing: Making profitable decisions, 2nd edn. (McGraw-Hill, New York).
3. Nagle, T.T., 1987, The strategy and tactics of pricing (Prentice Hall, Englewood Cliffs, NJ).
4. Sobel, J., 1984, The timing of sales, Review of Economic Studies 51, 353-368.
5. Varian, H., 1985, Price discrimination and social welfare, American Economic Review 75, 870-875.