Organizational reputation: Issues in conceptualization and measurement

Corporate Reputation Review

Volumn 15, Issue 4, 2012, Pages 285-303

  Clardy, Alan ^a  

^a TOWSON UNIVERSITY   (United States)

Author keywords

measuring reputation; organizational cognition; organizational reputation; reputation brand; reputation methodology; theory of reasoned action

Indexed keywords

EID: 84867729227     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2012.17     Document Type: Review

References (61)

1. Aaker, D. A. (1991) Managing Brand Equity, Capitalizing On The Value Of A Brand Name, The Free Press, New York.
2. Aaker, J. L. (1997) 'Dimensions of brand personality', Journal Of Marketing Research, 34 (3), 347-356.
3. Abimola, T. and Kocak, A. (2007) 'Brand, organization identity and reputation: SME's as expressive organizations ', Qualitative Market Research, 10 (4), 416-430.
4. Ajzen, I. (1991) 'The theory of planned behavior', Organizational Behavior and Human Decision Processes, 50 (2), 179-211.
5. Argenti, P. A. and Druckenmiller, B. (2004) 'Reputation and the corporate brand', Corporate Reputation Review, 6 (4), 368-374.
6. Aula, P. and Mantere, S. (2008) Strategic Reputation Management, Towards a Company of Good, Routledge, London.
7. Barnett, M. L., Jermier, J. M. and Lafferty, B. A. (2006) 'Corporate reputation: The defi nitional landscape', Corporate Reputation Review, 9 (1), 26-38.
8. Behrend, T. S., Baker, B. A. and Thompson, L. F. (2009) 'Effects of pro-environmental recruiting messages: The role of organizational reputation', Journal of Business Psychology, 24 (3), 341-350.
9. Berens, G. and van Riel, C. B. M. (2004) 'Corporate associations in the academic literature: Three main streams of thought in the reputation measurement literature ', Corporate Reputation Review, 7 (2), 161-178.
10. Bergstrom, A., Blumenthal, D. and Crothers, S. (2002) 'Why internal branding matters: The case of Saab', Corporate Reputation Review, 5 (2/3), 133-142.
11. Bromley, D. (2002) 'Comparing corporate reputations: League tables, quotients, benchmarks or case studies?' Corporate Reputation Review, 5 (1), 35-50.
12. Brown, T. J., Dacin, P. A., Pratt, M. G. and Whetten, D. A. (2006) 'Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology', Journal of the Academy of Marketing Sciences, 34 (2), 99-106.
13. Cable, D. M. and Turban, D. D. (2000) 'The determinants of job seekers' reputation perceptions', Journal of Organizational Behavior, 21 (8), 929-947.
14. Carlton, J. (1997) Apple, the Inside Story, Times Business: New York.
15. Carmeli, A. and Tishler, A. (2005) 'Perceived organizational reputation and organizational performance: An empirical investigation of industrial enterprises', Corporate Reputation Review, 8 (1), 13-30.
16. Caruana, A. (1997) 'Corporate reputation: Concept and measurement', Journal of Product and Brand Management, 6 (2), 109-118.
17. Caruana, A. and Chircop, S. (2000) 'Measuring corporate reputation: A case example', Corporate Reputation Review, 3 (1), 43-57.
18. Chruscinski, D. (2010) 'How to calculate Q rating', http://www.ehow.com/ pring/how-5950092-calcualte-rating.html.
19. Chun, R. (2005) 'Corporate reputation: Meaning and measurement', International Journal of Management Reviews, 7 (2), 91-109.
20. Chun, R. and Davies, G. (2006) 'The infl uence of corporate character on customers and employees: Exploring similarities and differences', Journal of the Academy of Marketing Sciences, 34 (2), 138-146.
21. Cole, J. R. and Lipton, J. A. (1977) 'The reputations of American medical schools', Social Forces, 55 (3), 662-684.
22. Cornelissen, J. and Thorpe, R. (2002) 'Measuring a business school's reputation: Perspectives, problems and prospects', European Management Journal, 20 (2), 172-178.
23. Davies, G., Chun, R., da Silva, R. V. and Roper, S. (2001) 'They personifi cation metaphor as a measurement approach for corporate reputation', Corporate Reputation Review, 4 (2), 113-127.
24. Davies, G., Chun, R., da Silva, R. V. and Roper, S. (2004) 'A corporate character scale to assess employee and customer views of organizational reputation', Corporate Reputation Review, 7 (2), 125-146.
25. Deephouse, D. L. (2000) 'Media reputation as a strategic resource: An integration of mass communication and resource-based theories', Journal of Management, 26 (6), 1091-1112.
26. Dowling, G. R. (2004) 'Journalists' evaluation of corporate reputations', Corporate Reputation Review, 7 (2), 196-205.
27. Elsbach, K. D. (2006) Organizational Perception Management, Lawrence Erlbaum Associates, Mahwah, NJ.
28. Fishbein, M. and Ajzen, I. (1975) Belief, Attitude, ntention, and Behavior, an Introduction to Theory and Research, Addison Wesley, Reading, MA.
29. Fishbein, M. and Raven, B. H. (1962) 'The A-B scales: An operational defi nition of belief and attitude ', Human Relations, 15 (1), 35-44.
30. Fombrun, C. J. (1996) Reputation, Realizing the Value from the Corporate Image, Harvard Business School Press, Boston.
31. Fombrun, C. J., Gardberg, N. A. and Sever, J. M. (2000) 'The reputation Quotient: A multi-stakeholder measure of corporate reputation', Journal of Brand Management, 7 (4), 241-255.
32. Fortune (2010) 'The list of industry stars', Fortune, 161 (4), 129-133.
33. Fryxell, G. E. and Wang, J. (1994) 'The Fortune corporate 'reputation' index: Reputation for what?' Journal of Management, 20 (1), 1-14.
34. Gerztner, L. V. (2002) Who says Elephants can' t Dance? Inside IBM' s Historic Turnaround, Harper Business, New York.
35. Glaser, B. G. and Strauss, A. L. (1968) The Discovery of Grounded Theory, Aldine, Chicago.
36. Gotsi, M. and Wilson, A. N. (2001) 'Corporate reputation: Seeking a defi nition', Corporate Communications, 6 (1), 24-32.
37. Gray, E. R. and Balmer, J. M. T. (1998) 'Managing corporate image and corporate reputation', Long-Range Planning, 31 (5), 695-702.
38. Haslam, S. A. (2004) Psychology and Organizations, the Social Identity Approach, 2nd edn., Sage Publications, London.
39. Highhouse, S., Lievens, F. and Sinar, E. F. (2003) 'Measuring attraction to organizations', Educational and Psychological Measurement, 63 (6), 985-1001.
40. Jackson, K. T. (2004) Building Reputational Capital, Strategies for Integrity and Fair Play that Improve the Bottom Line, Oxford University Press, Oxford.
41. Keller, K. L. (1993) 'Conceptualizing, measuring and managing customer-based brand equity', Journal of Marketing, 57 (1), 1-22.
42. Kunda, G. (1992) Engineering Culture, Temple University Press, Philadelphia, PA.
43. Lassar, W., Mittal, B. and Sharma, A. (1995) 'Measuring customer-based brand equity', Journal of Consumer Marketing, 12 (4), 11-19.
44. Madden, T. J., Scholder Ellen, P. and Ajzen, I. (1992) 'A comparison of the theory of planned behavior and the theory of reasoned action', Personality and Social Psychology Bulletin, 18 (1), 3-9.
45. Martin, J. (2002) Organizational Culture: Mapping the Terrain, Sage, Thousand Oaks, CA.
46. McLean, B. (2001) 'Why Enron went bust', Fortune, 144 (13), 59-68.
47. McMillan, G. S. and Deeds, D. L. (1998) 'The role of reputation in the recruitment of scientists', R & D Management, 28 (4), 299-304.
48. Merton, R. K. (1948) 'The self-fulfi lling prophecy', Antioch Review, 8 (2), 193-210.
49. Mohamed, A. A., Orife, J. N. and Slack, F. J. (2001) 'Organizational reputation: A literature review and a model', International Journal of Management, 18 (2), 260-268. Q Score (n.d.) En.wikipedia.org/wiki/Q-Score.
50. Rindova, V. P., Williamson, I. O., Petkova, A. P. and Sever, J. M. (2005) 'Being good or being known: An empirical examination of the dimensions, antecedents and consequences of organizational reputation', Academy of Management Journal, 48 (6), 1033-1049.
51. Satir, C. (2006) 'The nature of corporate reputation and the measurement of reputation components, an empirical study within a hospital', Corporate Communications: An International Journal, 11 (1), 56-63.
52. Schneider, B. (1983) 'An interactionist perspective on organizational effectiveness', in K. Cameron and D.A. Whetten (eds.), Organizational Effectiveness, A Comparison of Multiple Models, Academic Press, Orlando, FL, pp. 27-54.
53. Shenkar, O. and Yuchtman-Yaar, E. (1997) 'Reputation, image, prestige and goodwill: An interdisciplinary approach to organizational standing', Human Relations, 50 (11), 1997.
54. Shrum, W. and Wuthnow, R. (1988) 'Reputational status of organizations in technical systems', American Journal of Sociology, 93 (4), 882-912.
55. Slaughter, J. E., Zickar, M. J., Highhouse, S. and Mohr, D. C. (2004) 'Personality trait inferences about organi zations: Development of a measure and assessment of construct validity', Journal of Applied Psychology, 89 (1), 85-103.
56. Turban, D. B. and Cable, D. M. (2003) 'Firm reputation and applicant pool characteristics', Journal of Organizational Behavior, 24 (6), 733-751.
57. Turban, D. B., Forret, M. L. and Hendrickson, C. L. (1998) 'Applicant attraction to fi rms: Infl uences of organization reputation, job and organizational attributes, and recruiter behaviors', Journal of Vocational Behavior, 52 (1), 24-42.
58. Turban, D. B. and Greening, D. W. (1996) 'Corporate social performance and organizational attractiveness to prospective employees', Academy of Management Journal, 40 (3), 658-672.
59. Van Riel, C. B. M., Stroeker, N. E. and Maathuls, O. J. M. (1998) 'Measuring corporate images', Corporate Reputation Review, 1 (4), 313-326.
60. Walker, K. (2010) 'A systematic review of the corporate reputation literature: Defi nition, measurement and theory', Corporate Reputation Review, 12 (4), 357-387.
61. Wartick, S. L. (2002) 'Measuring corporate reputation ', Business and Society, 41 (4), 371-392.