The development and testing of a product personality scale

Design Studies

Volumn 30, Issue 3, 2009, Pages 287-302

  Mugge, Ruth ^a   Govers, Pascalle C M ^b   Schoormans, Jan P L ^a  

^a FACULTY OF INDUSTRIAL DESIGN ENGINEERING   (Netherlands)

^b Heineken International   (Netherlands)

Author keywords

aesthetics; design tools; product design; product personality; user behaviour

Indexed keywords

AESTHETICS; DESIGN PROCESS; DESIGN PRODUCTS; DESIGN TOOLS; PRODUCT APPEARANCES; PRODUCT PERSONALITY; USER BEHAVIOUR;

PRODUCT DESIGN;

EID: 64049100554     PISSN: 0142694X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.destud.2008.10.002     Document Type: Article

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