Strategies for improving cruise product sales using hybrid 'multiple criteria decision making' models

Service Industries Journal

Volumn 33, Issue 5, 2013, Pages 542-563

  Liu, Chui Hua ^a   Tzeng, Gwo Hshiung ^a,b   Lee, Ming Huei ^c  

^a KAINAN UNIVERSITY   (Taiwan)

^b NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^c Taiwan Hospitality and Tourism College ^*  (Taiwan)

Author keywords

sales performance; selling skills; travel agency

Indexed keywords

DECISION MAKING; ECONOMIC ANALYSIS; MODEL TEST; MULTICRITERIA ANALYSIS; OPTIMIZATION; PERFORMANCE ASSESSMENT; STRATEGIC APPROACH; TRAVEL BEHAVIOR;

EID: 84876219895     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2011.614342     Document Type: Article

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