Does organizational reputation influence the willingness to donate blood?

International Review on Public and Nonprofit Marketing

Volumn 10, Issue 1, 2013, Pages 49-64

  Mews, Marius ^a   Boenigk, Silke ^a  

^a UNIVERSITY OF HAMBURG   (Germany)

Author keywords

Blood donation management; Experiment; Nonprofit branding; Organizational reputation

Indexed keywords

EID: 84875441172     PISSN: 18651984     EISSN: 18651992     Source Type: Journal    
DOI: 10.1007/s12208-012-0090-4     Document Type: Article

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