Image and Reputational Characteristics of UK Charitable Organizations: An Empirical Study

Corporate Reputation Review

Volumn 6, Issue 3, 2003, Pages 276-289

  Bennett, Roger ^a   Gabriel, Helen ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 3042743013     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540206     Document Type: Article

References (0)