Marketing of voluntary organizations as contract providers of national and local government welfare services in the UK

Voluntas

Volumn 19, Issue 3, 2008, Pages 268-295

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Competitive instinct; Human services charities; Key account management; Market orientation; Mission rigidity; Strategic intent; United Kingdom; Voluntary organizations

Indexed keywords

EMPIRICAL ANALYSIS; LOCAL GOVERNMENT; MARKETING; REGRESSION ANALYSIS; WELFARE PROVISION;

EURASIA; EUROPE; UNITED KINGDOM; WESTERN EUROPE;

EID: 51049092977     PISSN: 09578765     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11266-008-9065-9     Document Type: Article

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