Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services

Industrial Marketing Management

Volumn 42, Issue 2, 2013, Pages 260-272

  Zaefarian, Ghasem ^a   Henneberg, Stephan C ^b   Naudé, Peter ^b  

^a UNIVERSITY OF LEEDS   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Business relationship; Business strategy; Configuration theory; KIBS; Strategic fit

Indexed keywords

EID: 84875371448     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.08.008     Document Type: Article

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