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See, for example, Conant, J. S., Mokwa, M. P., & Wood, S. D. 1987. Management styles and marketing strategies: An analysis of HMOs. Health Care Management Review, 12(4): 65-75; Hambrick, 1981, op. cit.; Hambrick, D.C. 1983. Some tests of the effectiveness and functional attributes of Miles and Snow's strategic types. Academy of Management Journal, 26: 5-26; McDaniel, S. W., & Kolari, F. W. 1987. Marketing strategy implications of the Miles and Snow strategic typology. Journal of Marketing, 51(4): 19-30; Ruckert, R.W., & Walker, O.C. 1987. Interactions between marketing and R&D departments in implementing different business strategies. Strategic Management Journal, 8: 233-249; Simons, R. 1987. Accounting control systems and business strategy. Accounting, Organizations and Society, 12: 357-374.
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