Generation Y: Opportunity or challenge - strategies to engage generation Y in the UK attractions' sector

Current Issues in Tourism

Volumn 16, Issue 1, 2013, Pages 17-46

  Leask, Anna ^a   Fyall, Alan ^b   Barron, Paul ^a  

^a EDINBURGH NAPIER UNIVERSITY   (United Kingdom)

^b BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Generation Y; Marketing strategies; Tourist attraction; UK; Visitor attraction

Indexed keywords

ADOLESCENCE; GENERATION TIME; MARKETING; SEGMENTATION; TOURISM DEVELOPMENT; TOURISM MARKET; TOURIST ATTRACTION;

UNITED KINGDOM;

EID: 84875067631     PISSN: 13683500     EISSN: None     Source Type: Journal    
DOI: 10.1080/13683500.2011.642856     Document Type: Article

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