Looking at Gen Y shopping preferences and intentions: Exploring the role of experience and apparel involvement

International Journal of Consumer Studies

Volumn 32, Issue 3, 2008, Pages 285-295

  Sullivan, P ^a   Heitmeyer, J ^a  

^a Department of Textiles and Consumer Sciences ^*  (United States)

Author keywords

Apparel; Gen Y; Patronage; Shopping experience; Shopping preferences

Indexed keywords

EID: 67651075860     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2008.00680.x     Document Type: Article

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