Modeling brand equity of a U.S. apparel brand as perceived by generation Y consumers in the emerging Korean market

Clothing and Textiles Research Journal

Volumn 27, Issue 4, 2009, Pages 247-258

  Kim, Eun Young ^a   Knight, Dee K ^b   Pelton, Lou E ^b  

^a Chungbuk National University   (South Korea)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Brand equity; Generation Y; Korea; U.S. apparel brand

Indexed keywords

APPAREL FABRIC; CLOTHING INDUSTRY; FASHION; LABEL; MARKET; MATHEMATICAL MODEL;

EID: 70349682622     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X08327085     Document Type: Article

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